Cafe Guardiao Packaging Redesign
Cafe Guardiao Packaging Redesign
A complete packaging redesign for a premium roasted and ground coffee line. The visual identity is anchored by an archangel motif in engraving style illustration, with protective wings as the dominant graphic element. Bold condensed typography establishes clear shelf hierarchy, while matte lamination over kraft and deep teal substrates delivers tactile quality and premium perceived value. Two lines, Traditional and Extra Forte, are differentiated by substrate color and illustration tone while maintaining cohesion. Following relaunch, sales volume grew 45% and 17% across both lines.
- Category : Packaging Design
- Designer : Tipz Boutique Criative Agency
- Designed For : Cooabriel