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Beer is a cultural heritage that has never lost its place in society throughout history. Brau Union Osterreich is committed to this deeply rooted beer culture in Austria. For this reason, Austria's innovation leader in brewing, Brau Union Osterreich, published an Austrian beer culture report in 2020: It is a survey on Austrian beer culture that is to be continuously improved. A representative study was carried out across Austria in cooperation with the market research institute. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty, beer drinks and non-alcoholic products were answered in a representative manner.