Boilerplate

Hyoni Woo is an independent fashion designer who uses her work to explore social and psychological issues through the lens of fashion. These stories, based on personal experiences and a deep connection to the lives of people around the world, are told through her collections. In order to make the world a better place, she looks for new and innovative ways to get people to think about it and to engage in debates. Because she believes that fashion is more than just a means of expressing one's affluence; it can also serve as a walking gallery for those who choose to dress in it, making it one of the most approachable forms of self-expression. Womenswear which is primarily inspired by streetwear is her primary focus, with a particular emphasis on unique and one-of-a-kind prints created through traditional and digital art-making processes such as printing on silk-screen, embroidering, and creating patterns that are personal yet distinct through graphic design and illustrations.