Pepsi Chinas People Daily New Media Beverage
Pepsi Chinas People Daily New Media Beverage
Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.
- Category : Packaging Design
- Designer : PepsiCo Design and Innovation
- Designed For : PepsiCo Design & Innovation