East Travel Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging
Wen Liu Alcoholic Beverage Packaging

East Travel Alcoholic Beverage Packaging

Packaging

East Travel is a packaging design for baijiu, a traditional Chinese distilled spirit. The bottle uses a simple cylindrical glass form that is convenient for mass production. The cap is shaped after water ripples, a reference to the high quality water used in brewing. The label is made of special paper, and the illustration and the product name are bronzed. The outer packaging is made of pressed bagasse, the fibre left after the sugarcane is fermented, a material that degrades naturally. The design draws on Chinese folk culture and on traditional brewing methods.

 
 
Details
Wen Liu
Alcoholic Beverage Packaging
Wen Liu Packaging

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