Underforest: Select Brand Identity
Underforest: Select Brand Identity
Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.
- Category : Graphic Design
- Designer : SHAN MAI FOOD
- Designed For : Chiayi Forest District Office - Forestry Bureau