Lay's Love Packaging
Lay's Love Packaging
Lay's Love is a packaging design created for two limited edition snack flavors in India, Lay's Herby Crush and Lay's Cheesy Love. Each pack shows a hand held in a half heart shape, so two packs placed side by side complete the heart and pair the two flavors. A bold script in the center of the bag names the flavor. Behind each hand illustration are silhouettes of couples walking on a beach, palm trees and soft clouds. The colorful design was made to mark friendship and love among young consumers.
- Category : Packaging Design
- Designer : PepsiCo Design and Innovation