Lay's x Stranger Things Food Packaging

PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation Food Packaging

Lay's x Stranger Things Food Packaging

Limited Edition

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

 
 
Details
PepsiCo Design and Innovation
Food Packaging
PepsiCo Design and Innovation Limited Edition

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Nominate your limited edition for the A' limited edition Design Award.

Limited Edition Award