The National Gallery Visual Identity

Meng Chu Huang Visual Identity
Meng Chu Huang Visual Identity

The National Gallery Visual Identity

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The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide.

 
 
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Meng Chu Huang
Visual Identity
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