Colorful Zhangzhou Brand Product Packaging

Yangchao Wu Brand Product Packaging
Yangchao Wu Brand Product Packaging

Colorful Zhangzhou Brand Product Packaging

Packaging

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

 
 
Details
Yangchao Wu
Brand Product Packaging
Yangchao Wu Packaging

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