Doritos Fiera Preta 2024 Food

PepsiCo Design and Innovation Food
PepsiCo Design and Innovation Food

Doritos Fiera Preta 2024 Food

Packaging

Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.

 
 
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PepsiCo Design and Innovation
Food
PepsiCo Design and Innovation Packaging

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